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Table of content: Chapter 1. Business Now: Change Is the Only Constant.
Chapter 2. Economics: The Framework of Business.
Chapter 3. The World Marketplace: Business Without Borders.
Chapter 4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
Chapter 5. Business Communication: Creating & Delivering Messages That Matter.
Chapter 6. Business Formation: Choosing the Form That Fits.
Chapter 7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Chapter 8. Accounting: Decision Making by the Numbers.
Chapter 9. Finance: Acquiring & Using Funds to Maximize Value.
Chapter 10. Securities Markets: Trading Financial Resources.
Chapter 11. Marketing: Building Profitable Customer Connections.
Chapter12. Product and Promotion: Creating and Communicating Value.
Chapter 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Chapter 14. Management, Motivation, and Leadership: Bringing Business to Life.
Chapter 15. HRM: Building a Top-Quality Workforce.
Chapter 16. Managing Information & Technology: Finding New Ways to Learn and Link.
Chapter 17. OM: Putting It All Together
Product Details: Language: English
ISBN-10: 1285187822
ISBN-13: 978-1285187822
ISBN-13: 9781285187822
Author: Marcella Kelly, Chuck Williams
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